#MBME | A New Way To Pay
Mobile payment processing company LevelUp didn’t put too much energy into hardware at first. The startup asks its users to link their debit or credit card to LevelUp’s mobile app, assigning them a personalized QR code for redemption. Before buying a MakerBot, LevelUp used a variety of smart phones to scan codes (left image). Resting on a large plastic base, the hardware’s appearance was somewhat rudimentary. But this past March, LevelUp debuted a sleek new design at SXSW (right image) as the festival’s official payments vendor. It turns out the company designed their new device right in their own office using a MakerBot, and saved themselves $30,000 in prototyping fees in the process. With desktop 3D printing at their fingertips, we’re seeing more and more startups embrace the hardware that makes their products shine.
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