Truth in Labeling

Eggbot Nutrition Label by dnewman

Eggbot Nutrition Label by dnewman

Have you noticed the recent marketing of prepackaged produce?  I’m not talking about washed, bagged lettuce here.  I’m talking about a prune or a banana in a single serving plastic wrapper.  The prune, okay, maybe.  Unless you’re buying prunes individually this just doesn’t seem to be worth the effort.  As for bananas, pineapples, oranges, lemons, limes, grapefruit, avocados, kiwi, mangoes, watermelon, cantaloupe, and any other fruit where you do not consume the exterior…  I just don’t get it.  Perhaps it’s more pushed by a desire to utilize more marketing space on produce?

Dnewman’s solution is beyond elegant.  Why not just print the nutritional information right on the produce using an Eggbot??  I just LOVE this idea!  I would absolutely buy eggs from any producer that did this.  Not only is this idea so so so cool, but it opens the door to all kinds of other food labeling robots.  I mean, who wouldn’t want a Mangobot 2000?  Oh, and if you’re going to buy an apple, pear, or other fruit or vegetable where the exterior is consumed, why not just print with an edible ink? 12

Error - could not find Thing 7232.
345

  1. I suppose this would cause an infinite regression of trying to then print the ink’s own nutritional information on the ink itself…  []
  2. Wibbly wobbly… []
  3. I’m just letting it be known I had to restrain myself from using a number of other adjectives here. []
  4. Frankly, this is the mark of incredible self-control []
  5. I didn’t use the words extraordinary, example, or exemplary. []
Tagged with , , , , , , , 21 comments
 

21 Comments so far

  • Dna
    March 21, 2011 at 7:05 pm
     

    Eggscellent, I’m so glad you refrained from being punny.

    ;)

     
  • Donald Pelton
    March 21, 2011 at 7:20 pm
     

    That egg decorating machine would be a great hit at an Easter Egg party for children.

     
  • tre3
    March 22, 2011 at 12:19 am
     

    I think you get it, you just don’t realize it ;)

    You would absolutely buy an egg that had some information printed on it… That’s a fairly clear indication that putting such labels is a value adder. It is purely social psych. Sell a “premium” product for higher than those “lesser” ones.

    There’s nothing wrong with it – this is done all the time. “Brand name” is a very good example. Most stuff you buy (including, say, MakerBot stepper motors) come from some ODM factory overseas (be it China, India, etc.). In college, I had some “knock off” branded mini fridge whereas a friend had a brand name. The parts, warranty and features were identical – that even includes the part number sticker on the compressor.

    Now, as one of those “productive members of society” – I’m working with ODM factories doing the exact same thing. I’m testing and vetting these products – that’s the value add (the same applies for the individually wrapped produce).

    That said… Do I personally like plastic wrapped single serving produce? Hell no. I like it as much as the love ballads they play in grocery stores. I, however, am not the audience being targeted (those love ballads actually increase sales).

     
  • nrp
    March 22, 2011 at 2:24 am
     

    Interestingly, laser etching produce is already being commercialized.

     
  • TonyS
    March 22, 2011 at 9:49 am
     

    Please, for the love of God, don’t give them any ideas. The nutrition facts won’t end up on your egg. An ad will. And the last thing we need is to be even more thoroughly bathed in advertising every second of every day of our lives.

     
  • coasterman
    March 22, 2011 at 10:09 am
     

    This is SO FUNNY! :D

    But please, DO NOT MAKE AN EGG PAINTER THAT PAINTS IN COLOR! If that happens, we’ll likely start seeing cars on our eggs. Advertisements…

     
  • Printing nutritional info on an egg with an Eggbot | Battery and Charger Forum
    March 22, 2011 at 12:04 pm
     

    [...] Truth in Labeling   [...]

     
  • Every Egg Should Have Nutritional Facts Printed On Its Shell [Food] « Tech Remix
    March 22, 2011 at 4:28 pm
     

    [...] my pizza, whatever, I don’t want lame stickers anymore, I want to really eat my nutrition. [MakerBot via BoingBoing] [...]

     
  • Every Egg Should Have Nutritional Facts Printed On Its Shell [Food] | Dari Ayah
    March 22, 2011 at 4:40 pm
     

    [...] my pizza, whatever, I don’t want lame stickers anymore, I want to really eat my nutrition. [MakerBot via BoingBoing] [...]

     
  • Every Egg Should Have Nutritional Facts Printed On Its Shell [Food] | Gadgets Geekly
    March 22, 2011 at 6:08 pm
     

    [...] my pizza, whatever, I don’t want lame stickers anymore, I want to really eat my nutrition. [MakerBot via BoingBoing] More jQuery(document).ready(function($) { [...]

     
  • Every Egg Should Have Nutritional Facts Printed On Its Shell [Food] | High Tech News
    March 22, 2011 at 6:16 pm
     

    [...] whatever, I don’t want lame stickers anymore, I want t&#959 really eat m&#1091 nutrition. [MakerBot via BoingBoing] [...]

     
  • Individually labeled egg
    March 22, 2011 at 6:29 pm
     

    [...] Designed by Thingiverse user dnewman and printed on an EggBot art robot, it should provide all of the nutrition info that you need about your breakfast. [via MakerBot Industries] [...]

     
  • Every Egg Should Have Nutritional Facts Printed On Its Shell [Food]
    March 22, 2011 at 7:02 pm
     

    [...] whatever, I don’t want lame stickers anymore, I want t&#959 really eat m&#1091 nutrition. [MakerBot via BoingBoing] [...]

     
  • Every Egg Should Have Nutritional Facts Printed On Its Shell | Gizmodo Australia
    March 22, 2011 at 7:10 pm
     

    [...] my pizza, whatever, I don’t want lame stickers anymore, I want to really eat my nutrition. [MakerBot via BoingBoing] Tagged:eggbotseggsfoodgeek [...]

     
  • slippery elf
    March 22, 2011 at 9:36 pm
     

    How to turn nature’s produce into something that looks manufactured and separate our next generation further away from the fact they can look to the Earth for sustenance (thus relying more and more on corporations as the provider). When bottled water hit the stores years ago, I scoffed – “SELLING WATER??!!! It’s falling out of the sky!! Haha – Good luck!!”. I wonder if they thought that when they first saw fruit and veg for sale… “It’s growing out of the ground, for Pete’s sake!!”

    Now the food industry is so heavily relied upon, it’s become a fully fledged system of control. Half the kids at school probably don’t even know what a tomato plant looks like, and thus are so reliant on being provided for by the commercial sector, with lists, labels, warnings, pretty coloured packaging, status, stigma, brands, they’ve got an entire generation cornered. “Cloudy with a Chance of Meatballs” also does an excellent job at presenting to a young, impressionable audience that food is something artificial and requires a third party.

    It’s growing out of the ground, for Pete’s sake!!

     
  • Every Egg Should Have Nutritional Facts Printed On Its Shell [Food] | That Soviet Guy
    March 22, 2011 at 10:21 pm
     

    [...] my pizza, whatever, I don’t want lame stickers anymore, I want to really eat my nutrition. [MakerBot via [...]

     
  • Individually labeled egg | House of Mods
    March 23, 2011 at 12:23 am
     

    [...] art robot, it should provide all of the nutrition info that you need about your breakfast. [via MakerBot Industries] Article source: [...]

     
  • Individually labeled egg - machine quotidienne
    March 23, 2011 at 1:56 am
     

    [...] If you’ve ever cracked into a nice hardboiled egg in the morning and wondered about the nutrition content, then you might want to check out this egg nutrition label. Designed by Thingiverse user dnewman and printed on an EggBot art robot, it should provide all of the nutrition info that you need about your breakfast. [via MakerBot Industries] [...]

     
  • alan newcomer
    March 23, 2011 at 1:37 pm
     

    Good Cholesterol or Bad?
    Whites verses yolks?
    Can the machine be tweaked to weigh the eggs for accuracy?

    Since bananas* contain radioactive potassium will that info be added?
    *http://en.wikipedia.org/wiki/Banana_equivalent_dose

     
  • Nutrition Label Printed Directly on an Egg
    March 23, 2011 at 2:43 pm
     

    [...] via Makerbot Industries [...]

     
  • Omelet Recipe - MakerBot Industries
    April 28, 2011 at 2:48 pm
     

    [...] you thought an egg sporting it’s own nutritional information was awesome, it’s time to check out Dan Newman’s egg with a recipe for omelets written [...]

     
 

Leave your comment

 
 
 

xhtml: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>